Canadian Cannabis Branding on the Cusp of Legalization

Canadian Cannabis Branding on the Cusp of Legalization

It isn’t very often that we’re able to witness the creation of an entirely new product category. However, with cannabis legalization soon becoming a reality in Canada we’ll be witnessing the birth of not only a new category, but the development of an entirely new visual language.

Dark Patterns

Dark Patterns

The practice of using Dark Patterns or deceptive tactics, to put it bluntly, is bullshit. It’s damaging to the credibility of the brands involved, damaging to the integrity of the designers responsible, and ultimately undermines the credibility of the packaging design profession as a whole. So…what are Dark Patterns?

Dear Matt and Katherine (circa 2002)

Dear Matt and Katherine (circa 2002)

Hi. We’re writing to you from the future so we apologize for the awkwardness of this letter, considering you haven’t yet met each other and won’t for another three years. You’re both about to begin your design education, and we wanted to share a few pointers that might help you, or any other new designers, stay on track over the coming years.

Can design make food taste better?

Can design make food taste better?

Selecting fresh, high quality raw ingredients is easy with experience, but how can you create that same ‘edible’ impression with prepared foods and ingredients?

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