Canadian Cannabis Branding on the Cusp of Legalization
It isn’t very often that we’re able to witness the creation of an entirely new product category. However, with cannabis legalization soon becoming a reality in Canada we’ll be witnessing the birth of not only a new category, but the development of an entirely new visual language.
Dark Patterns
The practice of using Dark Patterns or deceptive tactics, to put it bluntly, is bullshit. It’s damaging to the credibility of the brands involved, damaging to the integrity of the designers responsible, and ultimately undermines the credibility of the packaging design profession as a whole. So…what are Dark Patterns?
Designing an emerging industry: The future of cannabis branding in canada
It isn’t very often that we’re able to witness the creation of an entirely new product category. However, with cannabis legalization soon becoming a reality in Canada we’ll be witnessing the birth of not only a new category, but the development of an entirely new visual language.
Dear Matt and Katherine (circa 2002)
Hi. We’re writing to you from the future so we apologize for the awkwardness of this letter, considering you haven’t yet met each other and won’t for another three years. You’re both about to begin your design education, and we wanted to share a few pointers that might help you, or any other new designers, stay on track over the coming years.
Can design make food taste better?
Selecting fresh, high quality raw ingredients is easy with experience, but how can you create that same ‘edible’ impression with prepared foods and ingredients?
How to Design Outside the Box…Without Breaking the Rules
When dealing with food & beverage packaging it’s essential that your product stands out on a shelf. It’s also important to make sure all the required information is shown… in fact, it’s the law.
Let’s get physical. 4 ways to enhance your package 😉
Creating interest in packaging design by using unexpected materials and luxe finishes shows that care and attention has been taken, but it can quickly drive a project’s production cost through the roof.
Bigfoot is real. Luckily, these top 4 branding myths aren’t.
Many small business owners are nervous to take that next step with their brand and most of the time that fear is based on one or ALL of these 4 misconceptions.
6 things George Orwell taught me about design
What happens if we take Orwell’s suggestions for writers and apply them to design?
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