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Matt Webb, Design

New Leaf Pistachios

New Leaf was created when an established pistachio importer decided to expand into the retail market. New Leaf’s Mediterranean pistachios are organically grown on a family farm, and the packaging needed to to feel earthy and approachable. Rather than relying on typical ‘idealized farm’ imagery, we chose to communicate ‘organic’ through the interplay of physical and visual texture.

We’ve worked with 5 different design groups before working with Matt, and it was always a struggle to explain our needs and expectation. For us, Webb Creative is a one stop shop that eases our minds and where we can expect satisfactory results in any type of professional design work.

Ryan Far

New Leaf Pistachios

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