Spark is a festival that kids (and their parents) will actually enjoy. The festival brings together music, art, and food in an immersive environment that has more in common with a music festival than a community fair. Which makes sense, because Spark’s creators have had a hand in creating some of the most popular events in Toronto in recent years (Wayhome and the Toronto Underground Market to name a few). Our identity for Spark is bold, iconic and modular, yet still playful, and is intended to appeal to kids and parents alike.

Branding

Katherine Webb, Creative Direction

Matt Webb, Design